Consumer and Market Insights: Bakery and Cereals in the UK

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$1272

The Bakery & Cereals market in the UK is led by the Bread & Rolls category in terms of both value and volume, while Cereal Bars are forecast to register the fastest growth among all categories during 2015-2020. Hypermarkets & Supermarkets represent the largest distribution channel for Bakery & Cereals in the country. Driven by hectic lifestyles, Britons seek products aligned that are time-saving and convenient. Furthermore, audacious consumers drive demand for novel and exciting variants of Bakery & Cereal products.

Scope

Canadean’s Consumer and Market Insights report on the Bakery and Cereals market in the UK provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

– Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

– Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Access to analysis on products launched in the market

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Dr. August Oetker Kg,Dr. Mcdougall`s Right Food`s Inc.,Fiddes Payne Ltd,Doves Farm Foods Ltd.,British Sugar Plc,Cadbury Plc,Kraft Foods Group Inc.,Mondelez International Inc,G.R Wright And Sons Ltd,Hale & Hearty Foods Ltd.,Pepsico Inc.,Premier Foods Group ,General Mills Inc.,Green`s General Foods Pty Ltd,Symington`s Ltd,Victoria Foods Ltd,Weight Watchers International Inc.,Abf Grain Products Limited,Artisanal Producers,Associated British Foods Plc,Brace`s Bakery Ltd,Gail`s Artisan Bakery,Genius Foods Ltd.,Goodman Fielder Limited,Mother`s Pride,Rankin Selection,Robert`s Bakery,Soreen,The Food Doctor Ltd.,Warburton`s,Bright Food (Group) Co.,Ltd.,Dorset Cereals Ltd,Fuel,Morning Foods Ltd ,Rude Health,The kellogg company,Cereal Partners Worldwide S.A.,Kallo,Lovedean Ltd.,Nature`s Path Foods,Whole Earth,Andros Group Inc.,Burton`s Biscuit Company,Finisbury Food Group,Gü Noble Desserts Holdings Ltd.,Honeyrose Bakery Ltd.,Mars Incorporated,More Food Ltd,Stiletto Foods Ltd.
The Fabulous Bakin` Boys Limited,Thorntons Plc,United Biscuits Ltd,Eat Natural Limited,Glisten Ltd,Harvest Cheweee,Traidcraft Plc,Natural Balance Foods,Bahlsen Gmbh & Co. Kg,Fox`s Biscuits Ltd,Nairn`s Oatcakes Limited,Nestlé S.A.,Rakusen`s Limited,Thomas J Fudge’s,Thomas Tunnock Limited
Waitrose Ltd,Dr Schar AG/SpA,Edlers,Napolina Limited.,Abbott Laboratories,Glaxosmithkline Plc,Maxinutrition Ltd,Weider Nutrition Group (Canada) Ltd.,Brioche Pasquier,New York Bagel Co.,Windmill Organics,Fudges Bakery,Single Marketing Ltd,Vaasan Oy,Simmers

Table of Contents

Introduction

– Report Scope

Country Context

– Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

– Retail and foodservice figures – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

– Value and volume analysis for the UK Bakery and Cereals market

– Impact of exchange rate fluctuations on the UK Bakery and Cereals market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Volume consumption analysis by gender, age, education and urbanization – at category level

– Inter-country comparison of average price per kg by category

– Top variants and pack size distribution analysis

– Retailer price dynamics

Retail Landscape and Key Distribution Channels

– Leading retailers in the UK Food market

– Leading distribution channels (value terms) in the UK Bakery and Cereals market

– Leading distribution channels ((value terms) by category

Competitive Landscape

– Market share of leading brands (in value and volume terms) by category and segment

– Penetration of private label by category in the UK Bakery and Cereals market

– Private label growth (in value terms) compared to brands

Health and Wellness analysis

– Value of Health & Wellness claims by category

– Key Health & Wellness product attributes driving sales

– Key Health & Wellness consumer benefits driving sales

– Key Health & Wellness companies and market share

Packaging

– Bakery and Cereals market by type of packaging material/container (in volume terms)

– Bakery and Cereals market by type of packaging closure/outer (in volume terms)

– Bakery and Cereals market by type of packaging, forecast(in volume terms)

Consumer trend analysis

– Canadean’s consumer trend framework and explanation of the sub-trends

– For key trends in the UK Bakery and Cereals market:

– How the trend is influencing consumption in the UK Bakery and Cereals market

– How to target the trend in the UK Bakery and Cereals market

– How the trend will evolve in the UK Bakery and Cereals market

– Key target demographic and the rate at which the trend will evolve

– What are the key drivers that will influence growth of Bakery and Cereals market in the future

Innovation examples

– New products launched in the UK Bakery and Cereals market

Appendix

– Country context

– Category value and volume data

– Consumer Demographics data

– Sector Overview

– Segment data

– Health & Wellness data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Health & Wellness definitions

– Explanation of sub-trends

– Methodology

– About Canadean

Table

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in GBP and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to GBP

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Value of key Health & Wellness claims, by category, 2010-2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020

Frequently asked questions

Consumer and Market Insights: Bakery and Cereals in the UK thematic reports
Currency USD
$1,272

Can be used by individual purchaser only

$3,816

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Consumer and Market Insights: Bakery and Cereals in the UK in real time.

  • Access a live Consumer and Market Insights: Bakery and Cereals in the UK dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.