Consumer and Market Insights: Confectionery in Belgium
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The Confectionery market in Belgium is led by Chocolate category in both value and volume terms in 2015. Private label products in the Gum category registered the fastest growth during 2012-2015.
Scope
• Of the three categories analyzed, Gum will be the fastest growing value category, registering a CAGR of 11.9% during 2015-2020.
• Older consumers account for majority of Gum and Chocolate consumption in Belgium.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Confectionery distribution in 2015.
• Mondelez International, Inc and Perfect Van Melle SpA are the leading market players in the country.
• Private label products had high market penetration of 12.9% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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