Consumer and Market Insights: Confectionery in Japan
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Japan’s Confectionery market is forecast to register marginal growth in value terms during 2015-2020. The Chocolate category has the largest volume share in 2015, while the Gum category is projected to witness fastest growth during 2015-2020. High disposable income of consumers is driving the demand for premium Confectionery products in Japan. Faced with intense competition in the Gum and Sugar Confectionery, conventional confectioners are introducing innovative flavors with health claims.
Scope
Hypermarkets & Supermarkets is the leading distribution channel in the Japanese Food market
Xylitol is the leading brand in the Gum category both in value and volume terms
Private label products in the Chocolate category registered the fastest growth during 2012-2015
Flexible Packaging is the most commonly used packaging material in the Japanese Confectionery market
Rising cocoa prices will drive production costs, but will also boost innovation in other Confectionery categories
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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