Consumer and Market Insights: Confectionery in Japan

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Japan’s Confectionery market is forecast to register marginal growth in value terms during 2015-2020. The Chocolate category has the largest volume share in 2015, while the Gum category is projected to witness fastest growth during 2015-2020. High disposable income of consumers is driving the demand for premium Confectionery products in Japan. Faced with intense competition in the Gum and Sugar Confectionery, conventional confectioners are introducing innovative flavors with health claims.

Scope

Hypermarkets & Supermarkets is the leading distribution channel in the Japanese Food market

Xylitol is the leading brand in the Gum category both in value and volume terms

Private label products in the Chocolate category registered the fastest growth during 2012-2015

Flexible Packaging is the most commonly used packaging material in the Japanese Confectionery market

Rising cocoa prices will drive production costs, but will also boost innovation in other Confectionery categories

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Cadbury Plc
Kraft Foods Group Inc.
Mondelez International Inc
Lotte Co. Ltd.
Tootsie Roll Industries Inc
Ezaki
Glico co. Ltd
Meiji Holdings Co. Ltd

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for Japan’s Confectionery market

• Impact of exchange rate fluctuations on Confectionery market

• Degree of trade up/down in the Japanese Confectionery market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Segment share in the category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Inter-country comparison of average price per kg by category

• Top variants and pack size distribution analysis

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in Japan’s Food market

• Leading distribution channels (value terms) in Japan’s Confectionery market

• Leading distribution channels ((value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Japan’s Confectionery market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Confectionery market by type of packaging material/container (in volume terms)

• Confectionery market by type of packaging closure/outer (in volume terms)

• Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

• Canadian's consumer trend framework and explanation of the sub-trends

• For key trends in Japan's Confectionery market:

• How the trend is influencing consumption in Japan’s Confectionery market

• How to target the trend in Japan’s Confectionery market

• How the trend will evolve in Japan’s Confectionery market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development

• New products launched in Japan’s Confectionery market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Methodology

• About Canadean

Table

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in JPY and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to JPY

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg, comparison by category

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Confectionery market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020

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