Consumer and Market Insights: Confectionery in Turkey
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The Confectionery market in Turkey is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 due to stable economic growth coupled with a large young population. Chocolate is the leading value category and also forecast to register the fastest growth during 2015-2020. Confectionery consumption among Turks is mainly influenced by the Premiumization & Indulgence and the Weight Management consumer trends.
Scope
The Confectionery market in Turkey will register higher growth in value terms during 2010-2015 compared to 2015-2020
The Chocolate category has the largest volume share in the overall Confectionery market
Hypermarkets & Supermarkets is the leading distribution channel in Turkey’s Food market.
Flexible Packaging is the most commonly used packaging material in the Confectionery market in Turkey.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Mars Incorporated
Sanset.t
Solen Food Industries Inc.
Yildiz Holding A.S
Truffle
Elvan Food Ind
Delrium
ETI Gida San. ve Tic. A.S.
Kraft Foods Group Inc.
Mondelez International Inc
Nestlé S.A.
Saray Biskuvi ve Gida San. A.S.
Torku
Alfred Ritter Gmbh & co. kg.
Tayas Gida A.S.
Konya Seker Industry and Trade Co.
Ltd.
Bifa Biscuits and Food Ind. Inc.
Matmazel
Toto
Kervan Gida Sanayi Ve Ticaret A.S
Pepsico Inc.
Perfetti Van Melle SpA
Toy box
Akas Akbalik Gida
Saadet Gida A.S
Cadbury Plc
Group Zertus
Haribo GmbH & Co. KG
Meksmar
Octaci
Ragolds Gmbh
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