Consumer and Market Insights: Dairy & Soy Food in Chile
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Chile’s growing economy and a large young population will sustain growth in the Dairy & Soy Food market during 2015-2020. Off-trade sales in the Dairy market will continue to surpass the On-trade sales. The Milk category accounted for more than half the total consumption in volume terms in the overall Dairy & Soy Food market while Soymilk & Soy Drinks is the fastest growing category as more consumers seek out lactose free Dairy products. Health and Wellness benefits is predictably the top motivator for the Chilean consumers to purchase Dairy & Soy Food products. However, demand for Dairy products as healthy snacking will increase and manufacturers need to launch more Dairy products that can be consumed as snacks at different times of the day.
Scope
• The Dairy & Soy Food market in Chile is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.
• The Milk category has the highest volume share in the overall Dairy & Soy Food market.
• Kids account for majority of Butter & Spreadable Fats consumption in 2015
• Food & Drinks Specialists is the leading distribution channel in the Butter & Spreadable Fats and the Dairy-Based & Soy-Based Desserts categories.
• The Soymilk & Soy Drinks category registered the fastest private label growth at a CAGR of 16.7% during 2012-2015.
• Product Specificity is one of leading trends as the Chilean consumers are preferring Dairy & Soy Food products with specific features
• Paper & Board is forecast to register fastest growth among packaging materials during 2015-2020.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
Quesera Cuquerella Sl,Kraft Foods Inc, La Vaquita De Codigua,Las Parcelas De Valdivia,Mastellone
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