Consumer and Market Insights: Dairy & Soy Food in Egypt
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Egypt’s Dairy & Soy Food market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 supported by rising GDP per capita and presence of a large young population in the country. The market is being led by the Milk category both in value and volume terms. The penetration of private label products remains low in the country. ‘Naturally Healthy ’is the most common and fastest growing Health & Wellness claim in the Milk category. Rigid Plastics is the most commonly used packaging material in the market.
Scope
• The Dairy & Soy Food market in Egypt registered a CAGR of 1.8% in US$ terms during 2010-2015.
• The Milk category has the highest volume share in the overall Dairy & Soy Food market.
• Dairy-Based & Soy-Based Desserts is the smallest value category in the Egyptian Dairy & Soy Food market.
• Convenience Stores is the leading distribution channel in the Butter & Spreadable Fats category.
• Greenland is the leading brand in Cheese category both in value and volume terms.
• Rigid Plastics is the most commonly used packaging material in the Egyptian Dairy & Soy Food market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Arla Foods
Groupe Lactalis
Arma Group
Americana Group
Arabian Food Industries Co.
Groupe Bel
Bongrain S.A.
Juhayna Food Industries
Katilo Company For Dairy Products
Halayeb
Kraft Foods Inc
Mondelez International Inc
Qalaa Holdings
Royal FrieslandCampina N.V.
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