Consumer and Market Insights: Dairy & Soy Food in Indonesia
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Indonesia’s Dairy & Soy Food market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Milk category has the highest volume share and is also forecast to register fastest growth value growth (both off-trade and on-trade) during 2015-2020. Wealthy, urban professionals who are constantly exposed to global cuisines and innovations in food and drinks, and are willing to experiment with novel products are constantly seeking Dairy & Soy Foods in novel flavours. Backed by rising disposable incomes, young Indonesian consumers will increasingly look out for premium Dairy & Soy Foods that offer an indulgent experience.
Scope
• The Dairy & Soy Food market in Indonesia registered a CAGR of 2.6% in US$ terms during 2010-2015.
• The Milk category is forecast to register fastest growth during 2015-2020.
• The Flavored Milk segment is expected to gain maximum share growth within the Milk category.
• Convenience Stores is the leading distribution channel in Butter & Spreadable Fats category.
• Kraft is the leading brand in the Cheese category both in value and volume terms.
• Foil is the most commonly used closure type in the Indonesian Dairy & Soy Food market.
• Dairy & Soy Foods with ‘real’ and ‘natural’ claims are thriving as consumers increasingly seek better-for-you products.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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