Consumer and Market Insights: Dairy & Soy Food in Singapore

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Singapore’s strong economy and consumer’s high disposable income will facilitate the growth of Dairy & Soy Food market in the country. The market is being led by the Milk category both in value and volume terms while the Drinkable Yogurt category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets account for the majority of distribution share for Dairy & Soy Food products in Singapore. The penetration of private label products in the market remains low.

Scope

• Singapore’s Dairy & Soy Food market is forecast to grow at a CAGR of 5.7% during 2015-2020

• The Butter segment is expected to gain maximum share growth within the Butter & Spreadable Fats category

• Hypermarkets & Supermarkets is the leading distribution channel in Singapore's Food market.

• The Soymilk & Soy Drinks category has the highest private label penetration in Singapore's Dairy & Soy Food market

• Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Arla Foods
Auric Pacific Group Ltd
Ballantyne Foods Pty Ltd
Fonterra Co-Operative Group Limited
Groupe Lactalis
Irish Dairy Board
Westland Co-Operative Diary Co.
Goodman Fielder Limited
Lam Soon Group
Megmilk Snow Brand Co.Ltd.
Peerless Holdings Pty Ltd
Unilever Plc
Ben Foods(S) Pte Ltd.
Kraft Foods Inc
Mondelez International Inc
Natrad Food
Groupe Bel
Parmareggio Spa
Regal Cream Products Pty Ltd
Rücker GmbH
Bakery Supply Inc
Uhrenholt A/S
Cp Meiji Co Ltd
F & N Foods Pte Ltd
Malaysia Dairy Industries Pte Ltd
Malaysia Milk Sdn Bhd
Meiji Holdings Co.Ltd
Serra Natural Foods Limited
Yakult Honsha Co.
Ltd
Hay Dairies Pte Ltd
Nestlé S.A.
Daisy Brand Llc.
Pt Greenfields Indonesia
Royal FrieslandCampina N.V.
Harvey Fresh
Lion Pty Ltd
Murray Goulburn Co-Operative Co. Limited
Organic Dairy Farmers Co-Operative
Vitasoy International Holdings Limited
Pureharvest
The Hershey Company
Unifood International (S) Pte Ltd
Emmi Group
Farmers` Co-Operative Union Ltd.
General Mills Inc.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice analysis –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Singapore's Dairy & Soy Food market

• Impact of exchange rate fluctuations on Singapore's Dairy & Soy Food market

• Degree of trade up/down in Singapore’s Dairy & Soy Food market (On-trade and Off-trade)

• Volume analysis by category (On-trade and Off-trade analysis)

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Singapore's Food market

• Leading distribution channels (value terms) in Singapore's Dairy & Soy Food market

• Leading distribution channels ((value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Singapore's Dairy & Soy Food market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Dairy & Soy Food market by type of packaging material/container (in volume terms)

• Dairy & Soy Food market by type of packaging closure (in volume terms)

• Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development

• New products launched in Singapore's Dairy & Soy Food market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Methodology

• About Canadean

Table

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to SGD

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (SGD and US$) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by segments, 2015

Table 12: Leading brands by category, 2015

Table 13: Key Health & Wellness product attributes driving sales, 2015

Table 14: Key Health & Wellness consumer benefits driving sales, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down (Off-trade), 2015

Figure 5: Consumers purchase behavior -Trading up/down (On-trade), 2015

Figure 6: Market volume share analysis by categories, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Category volume consumption by age, gender, education and urbanisation,2015

Figure 12: Leading distribution channels, overall Food, 2011-2014

Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 14: Leading distribution channels by category, 2015

Figure 15: Brand share analysis by category (by value and volume), 2015

Figure 16: Private label penetration by categories, 2015

Figure 17: Private label and brand share growth, 2012-2015

Figure 18: Value of key Health & Wellness claims, by category, 2010-2020

Figure 19: Leading Health & Wellness companies by category, 2015

Figure 20: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 21:Growth in key packaging material, container, closure and outer type, 2015-2020

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