Consumer and Market Insights: Dairy & Soy Food in the US

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Consumer and Market Insights: Dairy & Soy Food in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Scope

The US Dairy & Soy Food market is forecast to grow in value but decline in volume during 2015-2020

Kids are the key target audience for the majority of Dairy & Soy Food consumption

The average price of Dairy & Soy Food in the US is the highest among developed countries

The Drinkable Yogurt category registered fastest growth of private label

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Dairy & Soy consumers.

This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector. Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.

Nestle
Chobani
Sargento
Burnett
Labni
Stony Field Farm
Trader Joe’s
Muller Quaker Dairy LLC
Dannon Co.Inc.
Epicurean Dairy Co.
Senagral
Baackes & Heimes
Moma Foods Ltd.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for the German Dairy & Soy Food market

• Impact of exchange rate fluctuations on the German Dairy & Soy Food market

• Degree of trade up/down in the German Dairy & Soy Food market (Off-trade and On-trade)

• Volume analysis by category (On-trade and Off-trade analysis)

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization – at category level

• Inter-country comparison of Average Price per Kg by category

• Top variants and pack size distribution analysis

• Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

• Leading retailers in the German Food market

• Leading distribution channels (value terms) in the German Dairy & Soy Food market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in the German Dairy & Soy Food market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Dairy & Soy Food market by type of packaging material/container (in volume terms)

• Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

• Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

• Overall consumption occasions by age and gender in the German Dairy & Soy Food market

• Private Label consumption occasions by age and gender in the German Dairy & Soy Food market

• Under/Over-consumption levels in the German Dairy & Soy Food market by gender and age

• Consumption frequency by type of consumer in the German Dairy & Soy Food market by gender and age

• Private label consumption by age and gender and comparison to overall consumption levels in in the German Dairy & Soy Food market

Consumer trend analysis

• Canadean’s consumer trend framework and explanation of the sub-trends

• For key trends in German Dairy & Soy Food market:

• How the trend is influencing consumption in the German Dairy & Soy Food market

• How to target the trend in the German Dairy & Soy Food market

• How the trend will evolve in the German Dairy & Soy Food market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

• New products launched in the German Dairy & Soy Food market

• New products launched in global Dairy & Soy Food market

Actions and Recommendations

• How to successfully target key trends in the German Dairy & Soy Food market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Market Data Methodology.

• Consumer Data Methodology

• About Canadean

Table

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010–2020

Table 3: Market volume growth analysis, 2010–2020

Table 4: Market volume growth, by category, 2015–2020

Table 5: Inter-country volume and growth analysis, 2010–2020

Table 6: Market volume growth, by category (Off-trade), 2015–2020

Table 7: Market volume growth, by category (On-trade), 2015–2020

Table 8: Segment level analysis by category, 2015

Table 9: Average Price per Kg comparison by categories

Table 10: Retailer Price Dynamics (includes % difference from average price)

Table 11: Leading retailers

Table 12: Leading brands by segments, 2015

Table 13: Leading brands by category, 2015

Table 14: Key Health & Wellness product attributes driving sales, 2015

Table 15: Key Health & Wellness consumer benefits driving sales, 2015

Table 16: Over/ under consumption by gender and age, 2015

Table 17: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 18: Level of influence of a consumer survey trend on consumption by category volume, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis (Total, Off-trade & On-trade), 2010-2020

Figure 4: Consumers purchase behavior (Off-trade) – Trading up/down, 2015

Figure 5: Consumers purchase behavior (On-trade) – Trading up/down, 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Category volume consumption by age, gender, education and urbanisation,2015

Figure 12: Leading distribution channels, overall Food, 2011-2014

Figure 13: Leading distribution channels, overall Dairy & Soy Food, 2015

Figure 14: Leading distribution channels by category, 2015

Figure 15: Brand share analysis by category (by value and volume), 2015

Figure 16: Private label penetration by categories, 2015

Figure 17: Private label and brand share growth, 2012-2015

Figure 18: Value of key Health & Wellness claims, by category, 2010-2020

Figure 19: Leading Health & Wellness companies by category, 2015

Figure 20: Packaging analysis – key packaging material, container, closure and outer, 2015

Figure 21: Growth in key packaging material, container, closure, and outer type 2015-2020

Figure 22: Consumption occasions by gender and age, 2015

Figure 23: Private label occasions by gender and age, 2015

Figure 24: Heavy, medium, or light consumption by gender, 2015

Figure 25: Heavy, medium, or light consumption by age, 2015

Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 27: Influence of a trend on consumption – by gender, age, income group and leisure time

Figure 28: Innovative new product launch – global and country specific

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