Consumer and Market Insights: Dairy & Soyfood in Italy
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Italy’s Dairy & Soy Food market, the smallest among major global economies, is forecast to show slow growth at a CAGR of 0.4% over 2015-2020. However, the second lowest number of per capita consumption occasions among major European economies points out to opportunities to encourage more frequent consumption by capitalizing on consumers’ desire for affordable dairy products featuring age-aligned properties.
Scope
• For Italian men Dairy consumption is more motivated by the desire for value for money than women’s
• Milk comprises of over a half of the Italian Dairy & Soy market by volume
• Italian parents check Dairy’s labels for age-aligned needs when seek Dairy for their children
• The desire for value is especially important in the Yogurt category
Reasons to Buy
Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Italy’s Dairy and Soy market
Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches
Interdis
Alival Spa
Bindi Eu
Biraghi S.P.A.
Bongrain S.A.
Cameo S.P.A
Campo Dei Fiori
Carrefour
Centrale Del Latte Di Torino S.P.A
Cooperative Latteria Vipiteno
Crai
Dean Foods Company
Fattoria Scaldasole Srl
Fattorie Osella S.P.A
Gennaro Auricchio S.P.A.
Granarolo S.P.A
Groupe Danone S.A
Groupe Lactalis
La Cooperative Assegnatari Associati Arborea
Latte Montagna Alto Adige Soc. Agr. Coop.
Latteria Sociale Merano - Soc. Agricola Coop.
Mondelez InternationalInc
Muller Group
Nestlé S.A.
Newlat Spa
Occelli Agrinatura S.R.L
Oro Verde
Parmareggio Spa
Prealpi S.P.A
Spar
Sterilgarda Alimenti S.P.A
Stuffer Spa
Valle Grande S.A.
Valsoia Spa
Yakult Honsha Co.,Ltd
Zanetti Spa
Zarpellon Spa
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