Consumer and Market Insights: Feminine Hygiene Market in Greece
All the vital news, analysis, and commentary curated by our industry experts.
Of the five categories analyzed, Internal Cleansers & Sprays will be the fastest growing category, registering a CAGR of 1.2% during 2015-2020 Internal Cleansers & Sprays and Sanitary Pads witnessed higher preference among older consumers. Drug Stores & Pharmacies is the leading distribution channel accounting for more than half of the overall Feminine Hygiene distribution Box is the only outer type used for packaging of Feminine Hygiene products in Greece The Feminine Hygiene market in the country is highly competitive and is led by players such as Johnson & Johnson Gmbh and the Procter & Gamble Company
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained
• Market data: Overall market value and volume data with growth analysis for 2015-2020
• Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons and Women's Disposable Razors & Blades, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
• Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
• Distribution data: Percentage of sales within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2015
• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Johnson & Johnson Gmbh
Mega Disposables S.A.
The Procter & Gamble Company
Energizer Holdings Inc.
ALFA - BETA VASSILOPOULOS S.A
Lidl and Hondos Bros
Table of Contents
• Report Scope
• Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
• Value and volume analysis for the Greek Feminine Hygiene market
• Historic and forecast consumption in the Greek Feminine Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
• Leading retailers in the Greek Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Greek Feminine Hygiene market
• Leading distribution channels ((value terms) by category
• Feminine Hygiene market by type of packaging material/container (in volume terms)
• Feminine Hygiene market by type of packaging closure/outer (in volume terms)
• Feminine Hygiene market by type of packaging, forecast (in volume terms)
• Market share of leading brands (in value terms) by category
• New products launched in the European Feminine Hygiene market
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• About Canadean
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis – key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015
Frequently asked questions
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