Consumer and Market Insights: Fish & Seafood in Australia
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Australia’s Fish & Seafood market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Fresh Fish & Seafood (Counter) category has the largest volume share, the Dried Fish & Seafood category is forecast to register fastest growth during 2015-2020. Demand for premium Fish & Seafood products is being driven by rising disposable incomes. Popularity of Halal and Kosher certified Fish & Seafood products will increase as Australia is a diverse multi-cultural society.
Scope
• The Fish & Seafood market in Australia registered a CAGR of 1.2% during 2010-2015.
• The Australian consumers prefer to purchase premium quality products in the Fish & Seafood market.
• Fresh Fish & Seafood (Counter) is the leading value category in the Australian Fish & Seafood market.
• Hypermarkets & Supermarkets is the leading distribution channel in the Australian Food market.
• Flexible Packaging is the most commonly used packaging material type in the Fish & Seafood market.
• Ocean Blue is the leading brand of Chilled Raw Packaged Fish & Seafood – Processed products in the Australian Fish & Seafood market.
• Australian consumers prefer Fish & Seafood products with healthy claims such as ‘fat-free’ and ‘low-salt’.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
John Weston Group
Paramount Seafood International Ltd
Safcol
Thea Sirena Ltd
Gold Star Seafood Inc.
Holiland Company
Huon Aquaculture
Ocean Blue Seafood
Talleys Group Limited
Tassal Seafoods
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