Consumer and Market Insights: Fish & Seafood in Canada
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Canada’s Fish & Seafood market is forecast to register good growth in value as well as volume terms during 2015-2020. The Fresh Fish & Seafood (Counter) category has the largest volume share and is also projected to witness fastest growth during 2015-2020. Demand for easy-to-cook Fish & Seafood products is increasing as time-poor Canadians try to fit in as many activities as possible in their busy daily schedules. Rising concerns over destructive fishing practices will contribute to growth in sales of Fish & Seafood products with ‘Dolphin Safe’ and ‘MSC Certified’ labels.
Scope
• Among the six categories analyzed, Fresh Fish & Seafood (counter) will be the fastest growing value category, registering a CAGR of 4.3% during 2015-2020.
• Buying behavior of Canadians is inclined toward value for money products in Fish & Seafood market.
• Hypermarkets & Supermarkets is the leading distribution channel for the overall Fish & Seafood distribution in Canada.
• The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020.
• Rising concerns of Canadians over the adverse effects of destructive fishing practice on aquatic eco-system will drive demand for fairly traded Fish & Seafood products in the country.
• Time Scarcity and Fresh, Natural & Pure are the major trends driving the Canadian Fish & Seafood market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
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Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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