Consumer and Market Insights: Fish & Seafood in Japan
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The Chilled Raw Packaged Fish & Seafood – Processed is the leading category by value and volume while the Dried Fish & Seafood category is forecast to register fastest growth during 2015-2020. Busy Japanese consumers will also seek convenient products that save time and efforts to facilitate their busy life styles. Trust & Transparency will remain one of the key consumer concerns while purchasing the products as consumers are increasingly concerned over origin sourcing.
Scope
• Fish & Seafood market in Japan will register higher growth in value terms during 2015-2020 compared to 2010-2015
• The Chilled Raw Packaged Fish & Seafood-Processed category has the largest volume share in the overall Fish & Seafood market
• The Dried Fish & Seafood category will register fastest growth during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel in Japan’s Food market
• Flexible Packaging is the most commonly used packaging material in the Fish & Seafood market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Nissui Corp.
Daiichi Suisan Co.
Ltd.
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