Consumer and Market Insights: Fish & Seafood in New Zealand
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The Fish & Seafood market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Fresh Fish & Seafood (Counter) is the leading category in terms of both value and volume shares as on 2015. Flexible Packaging is the most commonly used packaging material. The share of private labels remains high in New Zealand’s Fish & Seafood market.
Scope
• Of the Six categories analyzed, Ambient Fish & Seafood will be the fastest growing value category, registering a CAGR of 5.6% during 2015-2020
• The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020
• Private label products had high market penetration of 35.2% in 2015
• Frozen Fish & Seafood category is highly fragmented in New Zealand Fish & Seafood market
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in New Zealand
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
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