Consumer and Market Insights: Fish & Seafood in Thailand
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The Oral Hygiene market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per capita and a large young working age population. Fresh Fish & Seafood (Counter) is the leading value category while Frozen Fish & Seafood category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Thai consumers is mainly influenced by the Time Scarcity and the Widening Inequality trends in the market.
Scope
• Of the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 8.7% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Austria.
• The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020
• Private label products had high market penetration of 14.0% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
• Thai Royal Frozen Food Company and Prantalay are the leading market players in the country.
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Kwan Velsen
Thai Royal Frozen Food Company
Prantalay
Sea Lect Seafood
Siam Canadian and Thai Union Frozen Products Pcl.
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