Consumer and Market Insights: Ice Cream in Colombia
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The Colombian Ice Cream market is led by the ‘Impulse Ice Cream – Single Serve’ category in both value and volume terms, while ‘Take-Home and Bulk Ice Cream’ category is forecast to register the fastest volume growth during 2015-2020. Flexible Packaging is the most commonly used packaging material in the market. Polet and Popsy are the leading players in the Colombian Ice Cream market.
Scope
– The Ice Cream market in Colombia is forecast to grow at a CAGR of 4.3% in US$ terms during 2015-2020
– The Colombian consumers are opting for value for money products in the Ice Cream market
– The ‘Impulse Ice Cream -Single Serve’ category has the highest volume share in the overall Ice Cream market
– The ‘Impulse Ice Cream -Single Serve’ category is forecast to register fastest growth in Off-trade sales during 2015-2020
– Poletis the leading brand in the ‘Impulse Ice Cream -Single Serve’ category in Colombia
– Flexible Packaging is the most commonly used packaging material in the Colombian Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Olimpica
Carulla
Cencosud
Grupo Nutresa S.A.
Quala S.A.
Helados Mimo`s
Colombina S.A.
Rico Helado SAS
Popsy Pop
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