Consumer and Market Insights: Ice Cream in Hungary
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The Hungarian Ice Cream market is forecast to register robust growth during 2015-2020. The market is led by the ‘Take-Home and Bulk Ice Cream’ category in both value and volume terms. It also accounts for the highest Off-trade volume consumption in Hungary. The ‘Impulse Ice Cream – Single Serve’ category has higher private label penetration than the ‘Take-Home and Bulk Ice Cream’ category, while Carte D`Or and Viennetta are the leading players in the Hungarian Ice Cream market.
Scope
Canadean’s Consumer and Market Insights report on the Ice Cream market in Hungary materials, types and closures category level distribution data and brands market shares.
What else is contained
– Market data: Overall market value and volume data with growth analysis for 2010-2020
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
– Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade and others in 2015
– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet, Tub and Wrapper
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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