Consumer and Market Insights: Ice Cream in Norway
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The Norwegian Ice Cream market is forecast to register higher growth in Off-trade sales than in On-trade sales during 2015-2020. The market is led by the ‘Take-Home and Bulk Ice Cream’ category, while ‘Impulse Ice Cream – Single Serve’ is forecast to register the fastest growth in both value and volume terms during 2015-2020. Prize Off is the only closure type used in the market. Tine Sa and Hennig-Olsen Is As are the leading players in the market.
Scope
– Of the three categories analyzed, the ‘Impulse Ice Cream-Single Serve’ is forecast to register the fastest value growth, registering a CAGR of 3.7% during 2015-2020
– On-trade sales account for the majority of distribution share in Artisanal Ice Cream and ‘Take-Home and Bulk Ice Cream’ categories
– The Dairy-Based segment is expected to gain share growth within the ‘Impulse Ice Cream – Single Serve’ category
– Prize Off is the only outer type used in the Norwegian Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Charlottes Iskrem Ltd.
General Mills Inc.
HJEM-IS
Hennig-Olsen Is As
Kulinaris AS
Mars
Incorporated
Nestle S.A.
Oatly AB
Tine Sa
Unilever Plc
Dream Ice Cream
Royal Ice Cream Co. Inc.
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