Consumer and Market Insights: Ice Cream in Saudi Arabia
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The Ice Cream market in Saudi Arabia is led by the ‘Impulse Ice Cream – Single Serve’ category in Off-trade volume consumption and is also forecast to register fastest growth in Off-trade and On-trade volume sales during 2015-2020. On-trade sales account for the majority of distribution share in the market. IFFCO is the leading player in the market. Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Ice Cream market.
Scope
– The Ice Cream market in Saudi Arabia is forecast to grow at a CAGR of 7.3% in US$ terms during 2015-2020
– Saudi Arabian consumers prefer to buy premium products in the Ice Cream market
– The ‘Impulse Ice Cream – Single Serve’ category accounts for the highest Off-trade volume consumption in Saudi Arabia
– On-trade sales account for the majority share in the Artisanal Ice Cream category
– Igloo is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category
– Flexible Packaging is the most commonly used packaging material in the Saudi Arabian Ice Cream market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
IFFCO
Kuwaiti Danish Dairy Company
Mafad Trading Company
Mars
Incorporated
Pure Ice Cream Co. LLC.
Saudia Dairy & Foodstuff Company
Dunkin` Brands Group Inc.
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