Consumer and Market Insights: Ice Cream in Thailand

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Thailand’s Ice Cream market is expected to register high growth in both THB and US$ terms during 2015-2020. The market is led by the ‘Impulse Ice Cream-Single Serve’ category and is also forecast to register the fastest growth in value terms during 2015-2020. On-trade sales account for the highest share in the distribution of Ice Cream products in the market. Unilever PLC and Nestle S.A. are the leading players in the market. The ‘Impulse Ice Cream – Single Serve’ category has higher private label penetration than the ‘Take-Home and Bulk Ice Cream’ category in the country.

Scope

– Of the three categories analyzed, ‘Impulse Ice Cream – Single Serve’ is forecast to register fastest growth, registering a CAGR of 12.4% during 2015-2020

– On-trade sales account for the majority of distribution share in Artisanal Ice Cream and ‘Take-Home and Bulk Ice Cream’ categories in Thailand

– Private label products in the ‘Impulse Ice Cream – Single Serve’ category registered faster growth than the ‘Take-Home and Bulk Ice Cream’ category during 2012-2015

– The use of Flexible Packaging is forecast to register fastest growth during 2015-2020

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Artisanal Producers
Chomthana Co. Ltd
F & N Foods Pte Ltd
General Mills Inc.
Nestle S.A.
Unilever Plc
American Food Co. Ltd.

Table of Contents

Introduction

– Report Scope

Country Context

– Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

– Retail and foodservice analysis – Key Takeaways

Market Overview

– Value and volume analysis for Thailand's Ice Cream market

– Impact of exchange rate fluctuations on Thailand's Ice Cream market

– Degree of trade up/down in Thailand's Ice Cream market (On-trade and Off-trade)

– Volume analysis by category (On-trade and Off-trade analysis)

– Market value and growth rates, by category (On-trade and Off-trade analysis)

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

– Average category level pricing

Retail Landscape and Key Distribution Channels

– Leading retailers in Thailand's Food market

– Leading distribution channels (value terms) in Thailand's Ice Cream market

– Leading distribution channels (value terms) by category

Competitive Landscape

– Market share of leading brands (in value) by category

– Penetration of private label by category in Thailand's Ice Cream market

– Private label growth (in value terms) compared to brands

Packaging

– Ice Cream market by type of packaging material/container (in volume terms)

– Ice Cream market by type of packaging closure/outer (in volume terms)

– Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

– Country context

– Category value and volume data

– Sector Overview

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Methodology

– Disclaimer

Table

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to THB

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (THB and US$) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by category, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior – Trading up/down (Off-trade), 2015

Figure 5: Consumers purchase behavior – Trading up/down (On-trade), 2015

Figure 6: Market volume share analysis by category, 2015

Figure 7: Market value growth analysis by category (Off-trade), 2010-2020

Figure 8: Market value growth analysis by category (On-trade), 2010-2020

Figure 9: Historic and forecast value analysis by category, 2010-2020

Figure 10: Change in market share by category, 2015-2020

Figure 11: Leading distribution channels, overall Food, 2011-2014

Figure 12: Leading distribution channels, overall Ice Cream market, 2015

Figure 13: Leading distribution channels by category, 2015

Figure 14: Brand share analysis by category (by value), 2015

Figure 15: Private label penetration by category, 2015

Figure 16: Private label and brand share growth, 2012-2015

Figure 17: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 18: Growth in key packaging material, container, closure and outer type, 2015-2020

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