Consumer and Market Insights: Ice Cream in Thailand
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Thailand’s Ice Cream market is expected to register high growth in both THB and US$ terms during 2015-2020. The market is led by the ‘Impulse Ice Cream-Single Serve’ category and is also forecast to register the fastest growth in value terms during 2015-2020. On-trade sales account for the highest share in the distribution of Ice Cream products in the market. Unilever PLC and Nestle S.A. are the leading players in the market. The ‘Impulse Ice Cream – Single Serve’ category has higher private label penetration than the ‘Take-Home and Bulk Ice Cream’ category in the country.
Scope
– Of the three categories analyzed, ‘Impulse Ice Cream – Single Serve’ is forecast to register fastest growth, registering a CAGR of 12.4% during 2015-2020
– On-trade sales account for the majority of distribution share in Artisanal Ice Cream and ‘Take-Home and Bulk Ice Cream’ categories in Thailand
– Private label products in the ‘Impulse Ice Cream – Single Serve’ category registered faster growth than the ‘Take-Home and Bulk Ice Cream’ category during 2012-2015
– The use of Flexible Packaging is forecast to register fastest growth during 2015-2020
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Chomthana Co. Ltd
F & N Foods Pte Ltd
General Mills Inc.
Nestle S.A.
Unilever Plc
American Food Co. Ltd.
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