Consumer and Market Insights: Make-Up Market in Australia
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The Make-Up market in Australia is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by increasing GDP per capita. Face Make-Up is the leading category and Lip Make-Up is forecast to register the fastest growth in value terms during 2015-2020. Make-Up consumption among Australians is mainly influenced by the Image Consciousness and On-The-Go trends in the market.
Scope
• Of the four categories analyzed, Lip Make-Up will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020
• Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly half of the overall Make-Up distribution
• The use of Rigid Metal is forecast to register the fastest growth among packaging materials during 2015-2020
• The Make-Up market in Australia is highly fragmented
• Image Consciousness and Fresh, Natural & Pure are the two most important trends in the market.
• Multi-functional Make-Up products will be in demand by busy Australian women
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Alticor Inc.
Creative Brands Pty Ltd
Heritage Brands Ltd
Avon Products Inc.
Becca Inc
Markwins International Corporation
Clarins Group
Estée Lauder Inc.
The Procter & Gamble Company
Lvmh
Elizabeth Arden Inc.
Cosnova GmbH
Eylure
Pro-Ma Sysste
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