Consumer and Market Insights: Make-Up Market in Canada
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The Make-Up market in Canada will register moderate growth in value and volume terms, which will be primarily be driven by the Nail Make-Up and Eye Make-Up categories. The rising concerns about chemicals and its probable health risks will drive the demand for Make-Up products with Fresh and Natural claims. The demand for multi functional Make-Up products with affordable prices is expected to increase as consumers are expected to remain price conscious due to the lasting impressions left by the recession.
Scope
• The Make-Up market in Canada will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• Urban Consumers account for majority of Nail Make-Up consumption.
• Eye Make-Up is the leading value category while the Nail Make-Up category is forecast to register fastest growth during 2015-2020.
• Department Stores is the leading distribution channel in Canada’s Make-Up market.
• Maybelline and Lancôme are the leading brands of Lip Make-Up in Canada.
• Consumers in Canada seek Make-Up products that help them obtain a ‘perfect’ appearance.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Gropu Marcelle
Alticor Inc.
Avon Products Inc.
Chanel S.A.
Lvmh
Clarins Group
Estée Lauder Inc.
The Procter & Gamble Company
Elizabeth Arden Inc.
Cosnova GmbH
L'Oreal S.A.
Lise Watier Cosmetiques
Mary Kay Inc.
CARGO Cosmetics Corp.
Coty Inc.
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