Consumer and Market Insights: Make-Up Market in Japan
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The Make-Up market in Japan is forecast to register moderate growth during 2015-2020, which will be primarily driven by ageing population. Face Make-Up is the leading value category, while the Eye Make-Up category is forecast to register fastest growth during 2015-2019. The rising societal pressures to look good at the work place will also drive Male consumers to use Make-Up products.
Scope
• Of the four categories analyzed, Face Make-Up will be the largest value category, registering a CAGR of 2.1% during 2015-2020
• Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption
• The Make-Up market in Japan accounted for nearly one-fifth of the Cosmetics & Toiletries retail sales in 2014
• The use of Rigid Plastics is forecast to grow at a CAGR of 1.8% during 2015-2020
• Shiseido Company, Limited and Kao Corporation are the leading market players in the country
• Personalisation and Novel & Experimental are the two most important trends in the market.
• Rising consumer concerns about environment degradation will lead to an increase in preference for brands that address these concerns
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Albion Co.Ltd.
Alticor Inc.
Kao Corporation
Chanel S.A.
Cezanne Cosmetics Co. Ltd.
Clarins Group
Shiseido Company Limited
Estée Lauder Inc.
Pias Corp
DCH Corporation
Lvmh
Pierce Co.Ltd.
ISEHAN Co.
Ltd.
Kose Corporation
L'Oreal S.A.
Nu Skin Enterpr
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