Consumer and Market Insights: Make-Up Market in Mexico
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Improving economy and large young population are driving the growth in the Mexican Make-Up market. The Lip Make-Up category is the largest category in value terms, while the Eye Make-Up category is forecast to register fastest growth during 2015-2020. Image Consciousness is an important trend as Mexican consumers give a lot of prominence to beauty.
Scope
• Of the four categories analyzed, Lip Make-Up will be the largest value growth category, registering a CAGR of 5.6% during 2015-2020
• Early Young Adults accounts for majority of Eye Make-Up and Face Make-Up consumption
• Hypermarkets & Supermarkets is the leading distribution channel accounting for one-third of the overall Make-Up distribution in Mexico
• The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020
• Avon Products, Inc and Mary Kay, Inc are the leading market players in the country
• Image Consciousness and Fresh, Natural & Pure are the two most important trends in the market.
• A large young population base and rising online purchases will drive the growth of Make-Up market in Mexico
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Alticor Inc.
Creative Brands Pty Ltd
Heritage Brands Ltd
Avon Products Inc.
Becca Inc
Markwins International Corporation
Clarins Group
Estée Lauder Inc.
The Procter & Gamble Company
Lvmh
Elizabeth Arden Inc.
Cosnova GmbH
Eylure
Pro-Ma Sysste
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