Consumer and Market Insights: Meat in Brazil

Introduction

– Report Scope

– Classifications and definitions

– Methodology

Country Context

– Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

– Retail and foodservice figures – Key Takeaways

Market Overview and Consumer Demographics and Pricing Analysis

– Value and volume analysis for the Brazilian Meat market

– Impact of exchange rate fluctuations on the Brazilian Meat market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Volume consumption analysis by gender, age, education and urbanization – at category level

– Inter-country comparison of average price per kg by category

– Top variants and pack size distribution analysis

– Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

– Leading retailers in the Brazilian Food market

– Leading distribution channels (value terms) in the Brazilian Meat market

– Leading distribution channels (value terms) by category

Competitive Landscape

– Market share of leading brands (in value and volume terms) by category

– Penetration of private label by category in the Brazilian Meat market

– Private label growth (in value terms) compared to brands

Packaging

– Meat market by type of packaging material/container (in volume terms)

– Meat market by type of packaging closure/outer (in volume terms)

– Meat market by type of packaging, forecast (in volume terms)

Demographic Cohort Consumption Patterns

– Overall consumption occasions by age and gender in the Brazilian Meat market

– Private Label consumption occasions by age and gender in the Brazilian Meat market

– Under/Over-consumption levels in the Brazilian Meat market by gender and age

– Consumption frequency by type of consumer in the Brazilian Meat market by gender and age

– Private label consumption by age and gender and comparison to overall consumption levels in the Brazilian Meat

Consumer trend analysis

– Canadean’s consumer trend framework and explanation of the sub-trends

– For key trends in the Brazilian Meat market:

– How the trend is influencing consumption in the Brazilian Meat market

– How to target the trend in the Brazilian Meat market

– How the trend will evolve in the Brazilian Meat market

– Key target demographic and the rate at which the trend will evolve

– What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development

– New products launched in the Brazilian Meat market

– New products launched in global Meat market

Actions and Recommendations

– How to successfully target key trends in the Brazilian Meat market

Appendix

– Country context

– Category value and volume data

– Consumer Demographics data

– Sector Overview

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Explanation of sub-trends

– Methodology

– About Canadean

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in R$ and US$, 2010–2020

Table 3: Market volume growth analysis, 2010–2020

Table 4: Exchange rate fluctuations: US$ to R$

Table 5: Market volume growth, by category, 2015–2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by category, 2015

Table 11: Over/ under consumption by gender and age, 2015

Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015

Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010–2020

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010–2020

Figure 6: Historic and forecast value analysis by category, 2010–2020

Figure 7: Change in market share by category, 2015–2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011–2014

Figure 10: Leading distribution channels, overall Meat market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value), 2015

Figure 13: Private label penetration by category, 2015

Figure 14: Private label and brand share growth, 2012–2015

Figure 15: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 16: Growth in key packaging material, container, closure and outer type, 2015–2020

Figure 17: Consumption occasions by gender and age, 2015

Figure 18: Private label occasions by gender and age, 2015

Figure 19: Heavy, medium, or light consumption by gender, 2015

Figure 20: Heavy, medium, or light consumption by age, 2015

Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 22: Influence of a trend on consumption – by gender, age, income group and leisure time

Figure 23: Innovative new product launch – global and country specific