Consumer and Market Insights: Meat in China
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Consumer and Market Insights: Meat Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Consumer and Market Insights: Meat Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
– Appreciation of the Chinese Yuan against the US dollar has had a positive impact on the Chinese Meat market in US dollar terms.
– The Fresh Meat (Counter) category has the highest volume share in the overall Meat market
– Older consumers and Kids & Babies are the key age cohorts of Ambient Meat consumption
– Both Chinese men and women are seen to follow heavy consumption pattern with over 80% of consumption driven by ‘heavy frequency’ consumption
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Meat consumers. This is based on our unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
China Resources Vanguard
NGS Group
Wu Mart Stores
Walmart
Cofco Limited
Hormel Foods Corporation
Beijing Ershang Dahongmen Meat Foods Co
Shuanghui Group
Beijing Jinluyi Food Co. Ltd.
Shantou Longfeng Foodstuff CO.
LTD.
Xiwang Group
Zhongpin Food Industry Co. Ltd.
Inner Mongolia praire xingfa Co. Ltd.
Yurun Food Group Ltd.
Great Italian Sausage Spa
Shandong Dezhou Braised Chicken
Inner Mongolia Yili Industrial Group Co.
Ltd.
Chengdu Bangbangwa Foods
Chengdu Bangbangwa Foods
Beijing Ershang Dahongmen Meat Foods Co. Ltd.
Neimenggu
Caoyuanxingfa Foods
Beijing Ershang Dahongmen Meat Foods Co.
Ltd.
Tenwow Food Group Co.
Ltd.
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