Consumer and Market Insights: Oral Hygiene in Australia
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Toothpaste is the leading value category, accounting for more than half of the Oral Hygiene market in 2015. Toothbrushes & Replacement Heads category is the fastest growing value category during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all Oral Hygiene categories in Australia. Products with multi-functional benefits that help save time and those with innovative technologies will witness growth in the Australian Oral Hygiene market
Scope
• Of the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 3.4% during 2015-2020
• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market accounting for nearly half of the overall Oral Hygiene products packaging in Australia
• The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020
• Johnson & Johnson Gmbh, The Procter & Gamble Company, and Reckitt Benckiser Plc are the leading market players in the country
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on new products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Colgate-Palmolive Gmbh
Unilever Plc
Glaxosmithkline Plc
The Procter & Gamble Company
Johnson & Johnson Gmbh
Amway Corporation
Reckitt Benckiser Plc
Dentyl Active
Sunbeam
Dr. Fresh Inc
Wisdom Toothbrushes Limited
Just Ess
White Glo
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