Consumer and Market Insights: Oral Hygiene in Denmark
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The Oral Hygiene market in Denmark will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste will be the leading value category, while the Toothbrushes & Replacement Heads and Mouthwash categories will register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel of the Oral Hygiene market. Flexible Packaging is the most commonly used packaging material for Oral Hygiene products.
Scope
• Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 42.3% share in the Danish Oral Hygiene market.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for 49.8% of the overall Oral Hygiene products distribution in Denmark.
• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market
• The use of Screw Top closures is forecast to grow at a CAGR of 2.1% during 2015-2020.
Reasons to Buy
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