Consumer and Market Insights: Oral Hygiene in Ireland
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The Oral Hygiene market in Ireland will register higher growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste will be the leading value category, while Mouthwash and Denture Care categories will register fastest growth during 2015-2020. The market is led by international players such as Colgate-Palmolive Gmbh and The Procter & Gamble Company.
Scope
• Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 40.9% share in the Irish Oral Hygiene market.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for 49.6% of the overall Oral Hygiene products distribution in Ireland.
• Rigid Plastics is the most commonly used packaging material in the Oral Hygiene market
• The use of Screw Top closures is forecast to grow at a CAGR of 2.1% during 2015-2020.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
Sweet Breath
Periproducts Ltd.
Colgate-Palmolive Gmbh
Swissdent Cosmetics Ag
The Procter & Gamble Company
GlaxoSmithKline Plc
Johnson & Johnson Gmbh
Dentek Oral Care Inc.
Combe Incorporated
Reckitt Benckiser Plc
Meda Ab
Philips Avent
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