Consumer and Market Insights: Oral Hygiene in Israel
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The Oral Hygiene market in Israel will register higher value growth during 2015-2020 compared to 2010-2015 supported by high disposable income of Israeli consumers. The market is led by Toothpaste category in both value and volume terms, while the Breath Fresheners (non-confectionary) category is forecast to register fastest growth during 2015-2020. Colgate-Palmolive Gmbh Company and Procter & Gamble are the leading companies in the market.
Scope
• Among the six categories analyzed, Toothpaste will be the largest category by value sales 42.4% share in Israel’s Oral Hygiene market.
• The Mouthwash category is expected to gain maximum market share during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for 46.6% of the overall Oral Hygiene products distribution in Israel.
• Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and The Procter & Gamble Company are the leading market players in the country.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
Johnson & Johnson Gmbh
The Procter & Gamble Company
Orkla ASA
Fittydent International Gmbh
Glaxosmithkline Plc
Blistex Inc.
Cosmopharm Company Ltd.
Lotus Herbals Ltd.
Unilever Plc
Dentiste
SHUFERSAL LTD.
Super Pharm
Blue Square
Coop
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