Consumer and Market Insights: Oral Hygiene in Japan
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The Oral Hygiene market in Japan is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste is the leading value category while Denture Care is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Japanese consumers is mainly influenced by the Time Scarcity and Novel & Experiential trends in the market.
Scope
• Among the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 3.2% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly 30.1% of the overall Oral Hygiene products distribution in Japan
• The use of Tube container is forecast to grow at a CAGR of 2.9% during 2015-2020
• Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and Sunstar Suisse S.A are the leading market players in the country
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on new products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Kobayashi Pharmaceutical Co. Ltd
Amway Corporation
French Accent
Nu Skin
The Procter & Gamble Company
Lion Corporation
Ranir
Llc
Johnson & Johnson Gmbh
A-Suseiyaku
Glaxosmithkline Plc
Kao Corporation
Church & Dwight Co. Inc.
Philips Av
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