Consumer and Market Insights: Oral Hygiene in New Zealand
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High income level and low inflation rate is driving the growth of consumer packaged goods market in New Zealand. Toothpaste is the largest category in both value and volume terms while Dental Floss is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Oral Hygiene products in the country.
Scope
• Oral Hygiene market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015
• Dental Floss will register the fastest growth among all categories during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel in New Zealand’s Cosmetics & Toiletries market
Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Sweet Breath
Oragenics
Johnson & Johnson Gmbh
The Procter & Gamble Company
Glaxosmithkline Plc
Colgate-Palmolive Gmbh
White Glo
CareDent Pty Ltd
Prestige Brands
inc.
Dentyl Active.
Philips Avent
Unilever Plc
Reckitt Benckiser Plc
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