Consumer and Market Insights: Oral Hygiene in Poland
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Poland’s Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 while the Breath Fresheners category is projected to witness fastest growth during 2015-2020. Image-conscious consumers in Poland are driving the demand for Oral Hygiene products such as whitening toothpastes. In the coming years, demand for quality will intensify the competition among players and lead to more sophisticated products being launched.
Scope
• Among the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 4.0% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for nearly 40.3% of the overall Oral Hygiene products distribution in Poland
• The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020
• The Procter & Gamble Company, Johnson & Johnson Gmbh, and Orkla ASA are the leading market players in the country
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on new products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Biocosmetics Laboratories
The Procter & Gamble Company
Sunstar Suisse S.A.
Pierre Fabre S.A
Drammock International Ltd.
Colgate-Palmolive Gmbh
Johnson & Johnson Gmbh
Orkla ASA
Queisser Pharma
Glaxosmithkline Plc
Reckitt Benckiser Pl
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