Consumer and Market Insights: Oral Hygiene in Romania
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The Romanian Oral Hygiene market is led by Toothpaste category with the largest value share while the Dental Floss and Mouthwash categories are projected to witness fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel of the Oral Hygiene market. Flexible Packaging is the most commonly used packaging material for Oral Hygiene products.
Scope
• Among the six categories analyzed, Toothpaste will be the largest category by value sales with a 77.23% share in the Romanian Oral Hygiene market.
• Hypermarkets & Supermarkets is the leading distribution channel accounting for 43.5% of the overall Oral Hygiene products distribution in Romania.
• Flexible Packaging is the most commonly used packaging material in the Oral Hygiene market
• The use of Screw Top closures is forecast to grow at a CAGR of 1.7% during 2015-2020.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
Sunstar Suisse S.A.
Glaxosmithkline Plc
Colgate-Palmolive Gmbh
Esro Ag.
Johnson & Johnson Gmbh
Wisdom Toothbrushes Limited
Queisser Pharma
Aroma Plc
Spazzolificio Piave
Henkel Ag & Co. Kgaa
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