Consumer and Market Insights: Oral Hygiene in the US
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The Oral Hygiene market in the US is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015. Toothpaste is the leading value category while The Toothbrushes & Replacement Heads category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among American consumers is mainly influenced by the Efficient & Effective and the Image Consciousness trends in the market.
Scope
• The Oral Hygiene market in the US registered a CAGR of 2.6% during 2010-2015.
• The Toothbrushes & Replacement Heads category is forecast to register fastest growth during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel in the US Cosmetics & Toiletries market.
• Rigid Plastics is the most commonly used packaging material in the Oral Hygiene market.
• Oral-B – Indicator is the leading brand of Toothbrushes & Replacement Heads in the US.
• Consumers in the US demand Oral Hygiene products which provide optimum results.
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Access to analysis on new products launched in the market
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Ora Labs
Erskine Dental
Sunstar Suisse S.A.
Tom's Of Maine
Colgate-Palmolive Gmbh
Ranir
Llc
Dentek Oral Care Inc.
Merck & Co. Inc.
Prestige Brands
inc.
Combe Incorporated
Rowpar Pharmaceuticals Inc.
Triumph Pharmaceuticals Inc.
Cha
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