Consumer and Market Insights: Prepared Meals in Thailand

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Increasing GDP per Capita and a large percentage of working population is driving the growth of the Thai Prepared Meals market. The Prepared Meals market is being led by the Ready Meals category, which is also forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets accounts for the highest share of distribution of Prepared Meals in the country. Alfredo Foods Inc. and Charoen Pokphand Foods Pcl are the leading players in the market.

Scope

Canadean’s Consumer and Market Insights report on the Prepared Meals market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands brands.

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Alfredo Foods Inc.
Pisa
Mongkut
Nautilus
Khun perm
Ayum
Thai President Foods Public Company Limited.
Thai Preserved Food Factory Co.
Ltd.
Nissin Food Products Co. Ltd.
Charoen Pokphand Foods Pcl
Prantalay
S&P Syndicate Public Company Limited
Delicasia
Dai

Table of Contents

Introduction

– Report Scope

Country Context

– Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

– Retail and foodservice figures – Key Takeaways

Market Overview

– Value and volume analysis for the Thai Prepared Meals market

– Impact of exchange rate fluctuations on the Thai Prepared Meals market

– Degree of trade up/down in the Thai Prepared Meals market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Average category level pricing

Retail Landscape and Key Distribution Channels

– Leading retailers in the Thai Food market

– Leading distribution channels (value terms) in the Thai Prepared Meals market

– Leading distribution channels (value terms) by category

Competitive Landscape

– Market share of leading brands (in value and volume terms) by category and segment

Packaging

– Prepared Meals market by type of packaging material/container (in volume terms)

– Prepared Meals market by type of packaging closure/outer (in volume terms)

– Prepared Meals market by type of packaging, forecast (in volume terms)

Appendix

– Country context

– Category value and volume data

– Sector overview

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Methodology

– About Canadean

– Disclaimer

Table

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in THB and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to THB

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior – Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Leading distribution channels, overall Food, 2012-2015

Figure 10: Leading distribution channels, overall Prepared Meals market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

Frequently asked questions

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