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Consumer and Market Insights: Savory Snacks in Hungary

Hungarian Savory Snacks market is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 supported by strong economic growth and growing disposable income of consumers, and low inflation rate in the country. The market is led by the Nuts & Seeds category in value terms, while the Meat Snacks category is forecast to register fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market.

Scope

The Savory Snacks market in Hungary will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Meat Snacks category is forecast to register fastest value growth among all categories during 2015-2020.

The Extruded Snacks is the largest segment within Processed Snacks category.

Hypermarkets & Supermarkets and Food & Drinks Specialists are the leading distribution channels in the Hungarian Savory Snacks market.

Chio and Lay’s are the leading brands in the Potato Chips category both in value and volume terms.

Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Hungary.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Key Players

Mogyi Kft.

Natur-FOOD LTD.

Gilan Trading Ltd.

Intersnack Group GmbH & Co. KG

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

SALGÓ CENTER COOP RT

Paulig Group

Biopont Kft

Vincze és Tsa. Kft.

Pa-Camp Kft

The Procter & Gamble Company

The kellogg company

Imwest Kft

ENERBIO Kft.

Leighton Foods

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures – Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Hungary's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Degree of trade up/down in Hungary's Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization – at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Hungary’s Food market

• Leading distribution channels (value terms) in Hungary's Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Hungary's Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Innovation examples

• New products launched in Hungary's Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in HUF and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to HUF

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (HUF and US$) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 8: Leading distribution channels, overall Food, 2011-2014

Figure 9: Leading distribution channels, overall Savory Snacks, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by value and volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Value of key Health & Wellness claims, by category, 2010-2020

Figure 15: Leading Health & Wellness companies by category, 2015

Figure 16: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

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