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Home » Consumer » Food » Savory Snacks

Consumer and Market Insights: Savory Snacks in Malaysia

Malaysia’s Savory Snacks market is forecast to register high growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the highest volume share, while the Pretzels category is forecast to register fastest value growth during 2015-2020. Price-sensitive Malaysian consumers are increasingly seeking private label Savory Snacks. Organic and Natural products will become popular in future as they are perceived to be better-for-you.

Scope

The Potato Chips category is expected to gain maximum market share during 2015-2020

Hypermarkets & Supermarkets was the leading distribution channel in Malaysia’s Food market

Mister Potato is the leading brand in Potato Chips category, both in value and volume terms

‘Free From’ is the fastest growing Health & Wellness claim in the Nuts & Seeds and the Potato Chips categories

Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Key Players

JG Summit Holdings Inc.

Darabif Meat Company Sdn. Bhd.

Farm's Best Berhad

Tong Garden Co. Ltd.

Qiaqia Food Co. Ltd

Seng Hua Hng Foodstuff Pte Ltd

Oriental Food Industries Sdn Bhd.

The Kraft Heinz Company

Kraft Foods Group Inc.

Blue Diamond Growers

Pagoda Foods (Malaysia) Sdn Bhd.

Ngan Yin Groundnut Factory Sdn. Bhd,Peterson Nut

Kow Kow Snacks

ConAgra Foods Inc.

Diamond Foods Inc.

Mamee Double-Decker (M) Sdn Bhd

Wise Foods Inc.

Arca Continental

Pepsico Inc.

Kettle Foods Inc

Mondelez International Inc

Miaow Miaow Food Products Inc.

Snyder`s-Lance Inc.

The Kellogg Company

The Procter & Gamble Company

Taokaenoi Food and Marketing Co. Ltd.

Carjen Food Sdn. Bhd.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Malaysia's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Degree of trade up/down in Malaysia's Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Segment share in the category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Malaysia’s Food market

• Leading distribution channels (value terms) in Malaysia's Savory Snacks market

• Leading distribution channels (value terms) by cate

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Consumer trend analysis

• Canadian's consumer trend framework and explanation of the sub-trends

• For key trends in Malaysia's Savory Snacks market:

• How the trend is influencing consumption in Malaysia's Savory Snacks market

• How to target the trend in Malaysia's Savory Snacks market

• How the trend will evolve in Malaysia's Savory Snacks market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

• New products launched in Malaysia's Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in MYR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to MYR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (MYR and US$) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by categories, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Savory Snacks, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by categories (by value and volume), 2015

Figure 14: Value of key Health & Wellness claims, by category, 2010-2020

Figure 15: Leading Health & Wellness companies by category, 2015

Figure 16: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

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