Malaysia’s Savory Snacks market is forecast to register high growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the highest volume share, while the Pretzels category is forecast to register fastest value growth during 2015-2020. Price-sensitive Malaysian consumers are increasingly seeking private label Savory Snacks. Organic and Natural products will become popular in future as they are perceived to be better-for-you.
Scope
The Potato Chips category is expected to gain maximum market share during 2015-2020
Hypermarkets & Supermarkets was the leading distribution channel in Malaysia’s Food market
Mister Potato is the leading brand in Potato Chips category, both in value and volume terms
‘Free From’ is the fastest growing Health & Wellness claim in the Nuts & Seeds and the Potato Chips categories
Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia
Flexible Packaging is the most commonly used packaging material in Savory Snacks market, in Malaysia
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
