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Home » Consumer » Food » Savory Snacks

Consumer and Market Insights: Savory Snacks in Mexico

The Savory Snacks market in Mexico is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015, driven by an improving economy and a large young working population. Processed Snacks is the leading value category and Pretzels is forecast to register the fastest growth during 2015-2020. Savory Snacks consumption among Mexicans is mainly influenced by the Novel & Experiential and the Widening Inequality consumer trends.

Scope

The Savory Snacks market in Mexico will register marginally higher growth in value terms during 2015-2020.

The Mexican consumers are opting for value for money products in the Savory Snacks market.

The Processed Snacks category has the highest volume share in the overall Savory Snacks market.

Smaller to mid size pack sizes are mostly preferred in Savory Snacks driven by lower income consumers

Hypermarkets & Supermarkets and Convenience Store are the leading distribution channels in Mexico’s Savory Snacks market.

Sabritas is the leading brand in the Potato Chips category, in both value and volume terms.

Flexible Packaging is the most commonly used packaging material in the Mexican Savory Snacks market.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Key Players

Bel Ara

Johnsonville Sausage LLC.

Zwanenberg Food Group B.V.

Terraholdings Group LLC.

Wonderful Pistachios & Almonds LLC PRODUCTOS VERDE VALLE

Digrans S.A.

Arca Continental

John B. Sanfilippo & Son Inc

Blue Diamond Growers

Daniel Charney Folkmann

Nunes Farm

FEMSA

Walmart Mexico & Central America

Controladora Comercial Mexicana

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for Mexico's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Degree of trade up/down in Mexico’s Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Segment share in the category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Inter-country comparison of average price per kg by category

• Top variants and pack size distribution analysis

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in Mexico’s Food market

• Leading distribution channels (value terms) in Mexico's Savory Snacks market

• Leading distribution channels ((value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Mexico's Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis

• Canadean's consumer trend framework and explanation of the sub-trends

• For key trends in Mexico's Savory Snacks market:

• How the trend is influencing consumption in Mexico's Savory Snacks market

• How to target the trend in Mexico's Savory Snacks market

• How the trend will evolve in Mexico's Savory Snacks market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

• New products launched in Mexico's Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Health & Wellness definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in MXN and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to MXN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg, comparison by category

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by category, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Savory Snacks, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020

    Pricing

Discounts available for multiple purchases.

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