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Consumer and Market Insights: Savory Snacks in Peru

The Savory Snacks market in Peru is forecast to grow at a faster rate in 2015-2020 as compared to 2010-2015, which is mainly driven by growing GDP per capita. The Peruvian Savory Snacks market is led by the Potato Chips category in value terms while Processed Snacks is forecast to register fastest growth during 2015-2020. Free From is the most popular Health & Wellness attribute driving the sales of Savory Snacks products in the country.


The Processed Snacks category will gain maximum market share during 2015-2020

Food & Drinks Specialists is the leading distribution channel in Peru’s Food market

Lay’s is the leading brand in Potato Chips category, both in value and volume terms

Private label products in the Processed Snacks category registered the fastest growth during 2012-2015

Flexible Packaging is the most commonly used packaging material in the Peruvian Savory Snacks market

Box is the only outer type used in the Peruvian Savory Snacks market

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Key Players

Inka Crops S.A



Kerry Group plc

Suizo Peruana de Embutidos S.A.

The Kraft Heinz Company

Kraft Foods Group Inc.


Zimmermann Corporation

ConAgra Foods Inc.

Signa Grain S.A.

Costeño Alimentos S.A.C.

Pepsico Inc.

Grupo Gloria S.A.

Viva La Papa

Villa Natura,Snyder`s-Lance Inc.

Intersnack Group GmbH & Co. KG

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

The Procter & Gamble Company

The Kellogg Company


Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Peru's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Degree of trade up/down in Peru’s Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Segment share in the category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Peru’s Food market

• Leading distribution channels (value terms) in Peru's Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Peru's Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share


• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast (in volume terms)

Examples of New Product Development

• New products launched in Peru's Savory Snacks market


• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in PEN and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to PEN

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (PEN and US$) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by categories, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Savory Snacks, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 19: Growth in key packaging material, container, closure and outer type, 2015-2020


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