Consumer and Market Insights: Savory Snacks in the Netherlands

Pages: 111 Published: June 01, 2016 Report Code: CS3647MF

The Savory Snacks market in the Netherlands will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Potato Chips category has highest volume share in the overall Savory Snacks market, whereas The Nuts and Seeds category is forecast to register fastest value growth among all categories, during 2015-2020. are seeking products in new, experimental and exciting flavours along with exotic meal flavours. Health remains the most important aspect for Dutch consumers as they are looking for products with high protein, low fat content and additional health benefits along with products with natural and organic ingredients. The rise of private players is further driving the market.


Canadean’s Consumer and Market Insights report on the Savory Snacks market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper & Board and Rigid Plastics; container data for: Bag/Sachet, Can- Composite, Film, Pouch and others

– Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

– Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Key Players

Unilever PLC

Jack Link`s Nz Ltd.

Intersnack Group GmbH & Co. KG

Casa Mayor


Intersnack Group GmbH & Co. KG


United Biscuits Ltd

Tyrrells Potato Crisps Ltdm

Pauly gmbh & Co.Kg

The Procter & Gamble Company

Bruce Foods Corporation 

ETHIQUABLE Deutschland eG

Albert Heijn




Table of Contents


– Report Scope

Country Context

– Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

– Retail and foodservice figures –Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

– Value and volume analysis for the Netherlands Savory Snacks market

– Impact of exchange rate fluctuations on Savory Snacks market

– Degree of trade up/down in the Netherlands Savory Snacks market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Volume consumption analysis by gender, age, education and urbanization –at category level

– Inter-country comparison of average price per kg by category

– Top variants and pack size distribution analysis

– Retailer price dynamics

Retail Landscape and Key Distribution Channels

– Leading retailers in the Netherlands Food market

– Leading distribution channels (value terms) in the Netherlands Savory Snacks market

– Leading distribution channels ((value terms) by category

Competitive Landscape

– Market share of leading brands (in value and volume terms) by category and segment

– Penetration of private label by category in the Netherlands Savory Snacks market

– Private label growth (in value terms) compared to brands

Health and Wellness analysis

– Value of Health & Wellness claims by category

– Key Health & Wellness product attributes driving sales

– Key Health & Wellness consumer benefits driving sales

– Key Health & Wellness companies and market share


– Savory Snacks market by type of packaging material/container (in volume terms)

– Savory Snacks market by type of packaging closure/outer (in volume terms)

– Savory Snacks market by type of packaging, forecast (in volume terms)

Consumer trend analysis

– Canadean’s consumer trend framework and explanation of the sub-trends

– For key trends in the Netherlands Savory Snacks market:

– How the trend is influencing consumption in the Netherlands Savory Snacks market

– How to target the trend in the Netherlands Savory Snacks market

– How the trend will evolve in the Netherlands Savory Snacks market

– Key target demographic and the rate at which the trend will evolve

– What are the key drivers that will influence growth of Savory Snacks market in the future

Innovation examples

– New products launched in the Netherlands Savory Snacks market


– Country context

– Category value and volume data

– Consumer Demographics data

– Sector Overview

– Health & Wellness data

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Health & Wellness definitions

– Channel definitions

– Explanation of sub-trends

– Methodology

– About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in TRY and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to TRY

Table 5: Market volume growth, by category, 2015-2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by categories, 2015

Figure 6: Market value growth analysis by category, 2010-2020

Figure 7: Historic and forecast value analysis by category, 2010-2020

Figure 8: Change in market share by category, 2015-2020

Figure 9: Category volume consumption by age, gender, education and urbanisation,2015

Figure 10: Leading distribution channels, overall Food, 2011-2014

Figure 11: Leading distribution channels, overall Savory Snacks market, 2015

Figure 12: Leading distribution channels by category, 2015

Figure 13: Brand share analysis by category (by value and volume), 2015

Figure 14: Private label penetration by category, 2015

Figure 15: Private label and brand share growth, 2012-2015

Figure 16: Value of key Health & Wellness claims, by category, 2010-2020

Figure 17: Leading Health & Wellness companies by category, 2015

Figure 18: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020

Frequently Asked Questions

Enquire Before Buying

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about multi-purchase discounts
Tel +44 (0) 20 7947 2960

GDPR + CCPA Compliant

Personal and transaction information are kept safe from unauthorised use.

Recently Viewed Reports

Looking to stay on top of industry & market trends?

Sign up to receive regular alerts for our latest analysis and reports. No matter your industry focus, you can keep your finger on the pulse with our timely updates.