Consumer and Market Insights: Savory Snacks in the US

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The US is the largest savory snacks market in world, despite being the world’s third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers’ high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults’ high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast to grow at CAGR of 2.0% from 2015–2020 but will lose its place as the biggest Savory Snacks market in the world to India.


“Consumer and Market Insights: Savory Snacks in the US,” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the American market.

What else does this report offer

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons to Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the US market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

The Kroger Co
Snyder’s of Hanover
Rold Gold
Blue Diamond
Young Pecan
Sun Chips
Golden Flake
Orville Redenbacher’s
Act II
Healthy Choice
Pop Secret
Pop Weaver
Skinny Pop
Jolly Time
Chex Mix
Bombay Mix
Slim Jim
Jack Link’s
Old Wisconsin
PepsiCo Inc.
Kettle Chips
Herr Foods Inc.
Arca Continental
Mars Inc.
ConAgra Foods Inc.
GFA Brands Inc.
The Kraft Heinz Co
Popcorn Indiana
Angie’s Artisan Treats LLC
The Kellogg Co
General Mills Inc.
Truco Enterprises LP
Grupo Bimbo SAB de CV
Mission Foods Corp
JFC International Inc.
Oberto Brands
Choo Choo R Snacks Inc.
SnackMasters Inc.
Monogram Food Solutions
Buffalo Bob’s

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for the US Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization – at category level

• Inter-country comparison of average price per kg by category

• Top variants and pack size distribution analysis

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in the US Food market

• Leading distribution channels (value terms) in the US Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in the US Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share


• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

• Overall consumption occasions by age and gender in the US Savory Snacks market

• Private Label consumption occasions by age and gender in the US Savory Snacks market

• Under/Over-consumption levels in the US Savory Snacks market by gender and age

• Consumption frequency by type of consumer in the US Savory Snacks market by gender and age

• Private label consumption by age and gender and comparison to overall consumption levels in in the US Savory Snacks market

Consumer Trend Analysis

• Degree of influence that consumer trends have on volume consumption in the US Savory Snacks market

• Market volume of the US Savory Snacks market by category and trend

• For leading trends in the US Savory Snacks market

• Degree of influence trend has on volume by consumption by key demographic

• How the trend is influencing consumption in the US Savory Snacks market

• How to target the trend in the US Savory Snacks market

• How the trend will evolve in the US Savory Snacks market

Examples of New Product Development

• New products launched in the US Savory Snacks market

• New products launched in global Savory Snacks market

Actions and Recommendations

• How to successfully target key trends in the US Savory Snacks market


• Country context

• Category value and volume data

• Consumer Demographics data

• Pricing data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Health & Wellness definitions

• Channel definitions

• Explanation of sub-trends

• Market Data Methodology

• Consumer Data Methodology

• About Canadean

Frequently asked questions

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