Consumer and Market Insights: Skincare in India
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Facial Care is the leading value category, accounting for more than three-fourth of the Skincare sales in 2015. Body care is the fastest growing value category during 2015-2020. Health & Beauty Stores is the leading distribution channel in the Indian Skincare market. The increasing disposable incomes of the middle class and the advancement of m-commerce will change the dynamics of the Indian Skincare market.
Scope
• Growing young population and rising disposable incomes will drive the growth of Skincare market in India.
• Private label products in the Facial Care category registered fastest growth during 2012-2015.
• Flexible Packaging is the most commonly used packaging material in the Indian Skincare market.
• The Indian Skincare market is led by international companies such as Unilever PLC and Oriflame Cosmetics Global S.A.
• Health & Beauty Stores and Hypermarkets & Supermarkets are the leading distribution channels for Skincare products in India.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Unilever PLC
L'Oréal Group
The Himalaya Drug Company L.L.C.
Lotus Herbals Ltd.
Johnson & Johnson GmbH
Beiersdorf AG
Procter & Gamble
Marico Ltd.
ITC Limited
Zydus Wellness Ltd.
Oriflame Cosmetics Global SA
Elizabeth Arden Inc.
Nyassa
Amwa
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