Consumer and Market Insights: Skincare in the US
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The US Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share while Hand Care category is projected to witness fastest growth during 2015-2020. With the influx of middle-income travellers from emerging Asian countries, the demand for luxurious US skincare products is likely to increase.
Scope
• Of the five categories analyzed, Facial Care will be the fastest growing value categories, registering a CAGR of 2.1% during 2015-2020
• The Skincare market in the US accounted for nearly one-fifth of the Cosmetics & Toiletries sales during 2011-2014
• Private label products in the Make-Up Remover category registered fastest growth in the market during 2012-2015
• The market in the country is highly competitive and is led by players such as Unilever PLC and Reckitt Benckiser Group plc
• Value and Gender Specificity are the major trends driving demand for Skincare products in the US
• Consumers in the US pay more attention to the ingredients in Skincare products, which will drive the demand for products labelled as “natural”.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Guthy Renker
Johnson & Johnson GmbH
Burt’s Bees Inc.
L'Oréal Group
Mary Kay Cosmetics Pty. Ltd.
Unilever PLC
Victoria's Secret
Beiersdorf AG
Procter & Gamble
Galderma Laboratories L.P.
Estée Lauder Inc.
MOR Corporation Australia PTY LTD.
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