Consumer and Market Insights: Spirits in Greece
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The Greek Spirits market is being led by the Whiskey category in value terms while the Liqueurs category is expected to register fastest growth in value terms during 2015-2020. Food & Drinks Specialists is the leading distribution channel in the country. The Greek consumers prefer value for money products in the Spirits market. Diageo Plc and Pernod Ricard S.A. are the leading players in the market.
Scope
• The Brandy category is forecast to register the fastest volume growth during 2015-2020.
• The Whiskey category is the largest value category in the Greek Spirits market.
• Food & Drinks Specialists is the leading distribution channel in the overall Spirits distribution.
• Gordon’s is the leading brand in the Gin & Genever category.
• Private label products in the Liqueur category registered the fastest growth during 2012-2015.
• Screw Top is the commonly used closure type in the Greek Spirits market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Brown-Forman Corporation
Davide Campari-Milano S.p.A.
Diageo Plc
Girolamo Luxardo S.p.A
Illva Saronno S.P.A.
Molinari Italia S.P.A.
Mast-Jägermeister Se
Others
Pernod Ricard S.A.
Private Label
Remy Coitreau Group
Societe Des Produits Marnier Lapostolle Sa
Stoupakis Chios Distellery S.A.
Tentoura Castro
Tetteris Distillery
William Grant & Sons Ltd.
Anestis Babatzimopoulos family
Argo Wine Apostolakis S.A.
Arvanitis s.a.
Barbayannis Liquor Distilleries Ltd
Evangelos Tsantalis S.A
Lazaridis
Tsililis S.A.
Veto
Bacardi Limited
Beam Suntory
Inc.
Berry Bros & Rudd.
Highland Pride
Southern Distilleries Ltd
The Edrington Group
United Breweries (Holdings) Limited
Gatsios Distillery
Makedoniko
Tsipouro
Highwood Distillers Ltd
Grupo Cuervo
Amvyx Sa
Belvedere Sa
Destilerías Unidas S.A.
Potemkin
Russian Standard Corporation
Spi Group
Ursus Vodka Company Nv
Alfa - Beta Vassilopoulos S.A
Veropoulos
Carrefour Marinopoulos
Lidl
Metro
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