Consumer and Market Insights: Suncare in Japan

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The Suncare market in Japan is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Suncare consumption among Japanese is mainly influenced by the Added Functionality and Gender Specificity trends in the market.

Scope

• Among the analyzed three Suncare categories, the Sun Protection is the leading value category with 81.6% share by value in the Japanese Suncare market.

• The Flip/Snap Top is the most commonly used closure type, and its usage is forecast to grow at a CAGR of 1.9% in the Japanese Suncare market during 2015-2020.

• Shiseido Company, Limited is the market leader in the Japanese Suncare market.

• Hypermarkets & Supermarkets is the leading distribution channel in the Japanese Suncare market.

• Added Functionality and Personalization are the major trends that are driving the Japanese Suncare market.

• Fast moving lifestyle and Job-oriented culture in Japan will drive demand for such Suncare products among consumers which are available in multiple convenient packs and are easy-to-carry on travel.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on new products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Shiseido Company Limited
Estée Lauder Inc.
L'Oréal Group
True Nature Group Inc.
Clarins Group
Omi Brotherhood Co. Ltd
Kao corporation
Beiersdorf AG
Kose Corporation
The Mentholatum Company Inc.
Weleda AG
Seven & I Holdings Co. Ltd
Family Mart
Lawson
AEON

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview

• Value and volume analysis for the Japanese Suncare market

• Historic and forecast consumption in the Japanese Suncare market

• Volume analysis by category

• Historic and forecast value analysis by category

• Winners and losers by category with change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Japanese Cosmetics & Toiletries market

• Leading distribution channels (value terms) in the Japanese Suncare market

• Leading distribution channels (value terms) by category

Packaging

• Suncare market by type of packaging material/container (in volume terms)

• Suncare market by type of packaging closure/outer (in volume terms)

• Suncare market by type of packaging, forecast (in volume terms)

Brand Share

• Brand share of leading brands (in value terms) by category

Consumer trend analysis

• Canadean’s consumer trend framework and explanation of the Mega-trends

• For key trends in the Japanese Suncare market

• How the trend is influencing consumption in the Japanese Suncare market

• How to target the trend in the Japanese Suncare market

• How the trend will evolve in the Japanese Suncare market

• Key target demographic and the rate and which the trend will evolve

• Key drivers in the market that will increasingly influence consumption

Innovation examples

• New products launched in the Japanese Suncare market

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Packaging data

• Category definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

Table

Table 1: Market value analysis in JPY and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: JPY to US$

Table 4: Average prices (JPY and US$) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis –key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Brand share by categories, 2015

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