Consumer and Market Insights: Suncare in Mexico
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The Suncare market in Mexico is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by improving economy and a large young working population. Sun Protection is the leading value category which is also forecast to register the fastest growth during 2015-2020 among all categories. Suncare consumption among Mexicans is mainly influenced by the Personalization and Added Functionality trends in the market.
Scope
• The Mexican Suncare market is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.
• Among the three categories analyzed, the Sun Protection is the leading value category with 70.0% share by value in the Mexican Suncare market.
• Hypermarkets & Supermarkets is the leading distribution channels for Suncare products in the country.
• Bayer AG and Energizer Holdings, Inc. are the market leaders in the Mexican Suncare market.
• Personalization and Added Functionality are the major consumer trends that are driving the Mexican Suncare market.
• Suncare products made of natural ingredients will gain demand in future in Mexico.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Energizer Holdings Inc.
Expanscience Laboratories
Clarins Group
L'Oréal Group
Beiersdorf AG
Estée Lauder Inc.
Coty Inc.
Merck & Co. Inc.
Cerapil St. Louis
SRL
Australian Gold
Jafra Cosmetics International Sa
Stiefel Laboratories Inc.
Pierre Fabr
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