Consumer and Market Insights: Suncare in the Philippines
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Growing economy and presence of large population of young consumers will drive demand for Suncare products in the Philippines. Sun Protection is the leading value category in the Philippine Suncare market, as on 2015. The market is highly competitive and is led by players such as Unilever PLC and Beiersdorf AG.
Scope
• Of the three categories analyzed, Sun Protection will be the largest as well as fastest growing value category, registering a CAGR of 4.9% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-third of the overall Suncare distribution in the Philippines
• The use of Rigid Metal is forecast to register fastest growth among packaging materials during 2015-2020
• Unilever PLC and Beiersdorf AG are the market leaders in the Philippines Suncare market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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