Consumer and Market Insights: Wine in Turkey
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The Turkish Wine market is expected to register similar growth in value terms during 2015-2020 compared to 2010-2015. Consumers are opting for value for money products in the market. The Fortified Wine category is expected to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Stopper is the commonly used closure type in the Turkish Wine market.
Scope
• The Wine market in Turkey is forecast to register a CAGR of 4.3% during 2015-2020.
• Turkish consumers are opting for value for money products in the Wine market
• The Fortified Wine category is forecast to register the fastest volume growth.
• The Rose Wine segment is expected to gain maximum share growth within the Still Wine category.
• Stopper is the commonly used closure type in the Turkish Wine market.
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